Wednesday, April 18, 2012

Pull Advertising From Rush At Your Peril

Rush Limbaugh is a load and no mistake. He is right on some issues and very wrong on others. Interesting to listen to though. The whole Fluke thing got the fruitloops in an uproar a bit ago and they begin screeching at advertisers to pull their business from the program. Some caved and did so. Stupid move on their part. The fruitloopery and dickweedery among us thought that they would finally get the man off the radio. Wrong. How very very silly these folks can be. Did they not go to school?

ECON 101: A guy with a radio audience of 25 million adults a week is going to sell advertising. It’s a very cost effective way to reach mass numbers. It really doesn’t matter much what he’s saying, what matters is who is listening – and buying

I saw this posted somewhere and it is right on the money. Some must have been absent the day they taught this lesson.


Jayhawk said...

25 million per week is 5 million per day, meaning 5 million listeners, period. That means that 325 million people don't listen to him. 5 million listeners is 1.5% of the population. Chicken feed.

The only smaller audience is MSNBC and the likes of Chris Matthews, Rachel Maddow and Lawrence O'Donnell, who are sparrow feed.

All of them are blthering idiots.

Bartender Cabbie said...

25 million weekly or 5 million listeners daily is darn good in the radio business. I would imagine that the cost per spot is priced according to these figures.